Inomedica is an NGO working to bring technology and innovation closer to the medical domain. They specialize in mental disorder support systems and establishing vital databases for the entire medical community.
The branding we did for them is the first pinpoint on a project map that includes webdesign, graphic design and concept development, to name a few.
This is a happy case of clients letting go. We had complete freedom of concept and execution, and this was an oportunity to take the branding of a romanian NGO from here:
To here.
Sure, there are plenty of NGOs that do really good work, but it's a pity they're not making themselves more visibile. They deserve it.
The inspiration for the logo and the entire design decision came from our attempt to graphically portray symptoms associated with different mental disorders that the
Centre currently focuses on.
Disconnection, loss of control, spiraling, feeling trapped in a labyrinth, all are illustrated with simple black lines. The second field of inspiration comes in the form of a brainwave graph,
as seen bellow.
Patterns just kept coming and tons of patterns means tons of ways to use them on extra branding materials.
Of course, the elements for the site were also messy hand-drawn pictograms, patterns and buttons.
We're still working, but it should be up in a couple of days.
Here's a sneak peak of the single page parallax W.I.P.
Stay tuned, we're working on some really cool web-projects with the guys from Inomedica :)
