H2O Power - Energy drink
H2O Power is a 0% calorie 0% sugar energy drink. When developing the redesign of this hydrating drink, we set out to make a total change of the previous image, which did not reflect any characteristics to be associated with an energizing drink.
In an effort to enhance the character of the product, we used a fully dynamic, italic font for the name of the new logo. This gave the design a very unique touch to the identity. The selective metallization of the colors of each beverage flavor highlighted and emphasized the refreshing properties of the beverage.
We made the most of the print area so that the new logo would communicate with greater impact that characteristic of dynamism that the previous identity lacked.
