"Rewatching shows or revisiting themes is therapeutic, especially if you are feeling anxious, because it creates a sense of order, safety and comfort on a primal level. Nostalgia is a form of consolation because it feels good to reminisce and escape."

Building on the massive success of last year’s Easter campaign, we saw the return of everyone’s favourite eggsperts. But, this time, we invited our audience to join them on a road trip down the rabbit hole. They hopped on the Hop-on Hop-off Hopville express and went on tour, encountering all new exciting experiences and characters along the way.

I was involved in the campaign from concept to execution, which included some
fun installations at key touch points like the V&A Woolies.