I was assigned to create a media kit and press kit release for the store First Fruit Collection. The design and theme of the media kit was heavily influenced by the aesthetic and mission of the brand itself. Many of my design decisions were based off the demographics of Collierville, TN, where the store is located. The brand carries French country style furniture and decor. I curated the graphics to appeal to the buyers of this market which are females aged primarily from 40 to 55. To generate some interest for their new product launch, I created marketing post for their social media.
The target audience of First Fruit Collection is 35-55 year-old women. I stayed with a clean and simple layout. Women are drawn to a sleek, clean, and straight forward marketing design. The formatting is clear and easily communicated which appeals to that mature audience that they have who tend to be less media-friendly. I took these factors and applied them through the bold titles, stating social media handles/ website, and implementing the store information on the first page. Additionally, the format reflects the design style and atmosphere of the store itself which was an essential feature of this media kit.
This is the invitation for the event to launch the sofa. I wanted to keep the look similar to the first part of the media kit. To achieve customer engagement, I was sure to include an RSVP on the website to create more traffic to it. On the brand's website, there are portfolios filled with their design work. This may further the interest of a potential consumer. I included that there will be food and drinks provided in hopes people would be more inclined and welcomed to join. On the lower half, there's an email and phone number in case potential and/or existing customers had any further questions due to the differing preference of communication.
This is the advertisement in order to promote the new product. In the design I wanted the soffa itself to stand out from the rest. I incorporated the word "new" in the color red to catch the viewer's attention. Implementing pictures of previous design project by First Fruit gives a clear idea of what kind of brand they are for any potential customers. I clearly wanted to state the name of the sofa, color, price, and texture so that it's immediately available for the viewer if they are interested.
I chose for the social event promotion to be posted on their Facebook page due to the fact that they have a larger following on this platform. The target audience, being geared toward the more mature crowd, prefer Facebook as means of communication and daily use. They are more likely to come across the event promotion there. Facebook posts can be shared on your feed and your followers will come across it on their timeline regardless. This will lead to more impressions than just those who follow the First Fruit Collection page. The website is attached to the post so the viewer could easily be taken to the website and see more about the brand which increases consumer engagement.
I chose the product promotion graphic specifically for the Instagram audience as they tend to be more visual. Another reason is for the hashtags. Instagram makes it easy for those looking for furniture/decor by searching words that come up as hashtags on posts. If this styled mood board were to show up in a search, it has an appealing and easily interpreted design. Therefore it will likely be clicked on. Plus, the app now has a shopping section. This item would be listed under it and followers of First Fruit Collection would see it on their shop page.
