As the pandemic brought unprecedented times, brands seeked new ways of connecting and promoting themselves. As direct-to-consumer companies quickly gained momentum, in came the rise of at-home delivery subscription services.
NewFound is a complimentary delivery service that brings curated products to your home on a monthly basis. With an easy registration process that tailors to your interests, NewFound makes it easy to try new and innovative products by your favourite brands.
Capturing the excitement of a newly delivered package at your doorstep, a strong yet simple visual direction was developed to convey connectivity and excitement. With heavy type structures, bold colours, a modular logo system and a linear graphic treatment, the design aimed to capture the feeling of surprise and delight as you unbox.
