Its origin comes from handmade signage seen in Paris. The proportions of letters are very different – especially those of capital letters – which strengthens this handmade aspect. While usually ascenders of lower cases are higher than capital letters, Naive Gothic keeps them both admittedly at the same height. Due to its high identifying shapes, which differs them to a lot of other geometrical sans serif fonts, Naive Gothic is a perverse delight for all kinds of fresh branding.