Representing international superbrands like Adidas, Reebok and Sketchers, our client had built significant brand equity for the brands it represented, often at the cost of missing out on opportunities to develop its own identity.
We developed a refreshed brand identity for Eurosport that would redress this imbalance. Following approval of the main identity, we worked with our clients to develop all collateral necessary to create an end-to-end
communication architecture that could see Eurosport through the complete transition.
The project included the production of a TVC and carried over into the retail space itself, where Switch took a wholly innovative approach to the design of the in-store experience - from bespoke furniture and fittings to unique way-finding and zone-marking systems for the space that extends over 1000 square meters. Comprehensive Brand Identity Guidelines were delivered to the client to ensure continued and consistent application of the identity.
During 2013, Switch was responsible for the development and execution of a communication strategy with a spend totaling €100,000. This led to the successful launch of a multitude of campaigns, with a constant effort to push the brand further into its new identity, whilst exploring the realm of innovative advertising.
Efforts included a 12-part motivational radio campaign; numerous photoshoots; event promotions, and much more. The strategy and rebrand efforts were also extended to the company’s social media platform, and resulted in an increase from just over 500 fans at the start of the year to 6,000+ on their official Facebook page - most of which was an organic increase.
We developed a refreshed brand identity for Eurosport that would redress this imbalance. Following approval of the main identity, we worked with our clients to develop all collateral necessary to create an end-to-end
communication architecture that could see Eurosport through the complete transition.
The project included the production of a TVC and carried over into the retail space itself, where Switch took a wholly innovative approach to the design of the in-store experience - from bespoke furniture and fittings to unique way-finding and zone-marking systems for the space that extends over 1000 square meters. Comprehensive Brand Identity Guidelines were delivered to the client to ensure continued and consistent application of the identity.
During 2013, Switch was responsible for the development and execution of a communication strategy with a spend totaling €100,000. This led to the successful launch of a multitude of campaigns, with a constant effort to push the brand further into its new identity, whilst exploring the realm of innovative advertising.
Efforts included a 12-part motivational radio campaign; numerous photoshoots; event promotions, and much more. The strategy and rebrand efforts were also extended to the company’s social media platform, and resulted in an increase from just over 500 fans at the start of the year to 6,000+ on their official Facebook page - most of which was an organic increase.
