H U L' S L O V E A N D C A R E
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So, to launch the product, we looked at India’s biggest fashion festival - Lakmé Fashion Week.
And Love & Care became the first product of its kind to be
‘Born on the Runway’.
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-My Role-
Since Love & Care was completely new in the market, my team and I were responsible for cracking the brand tonality,
its look and feel and creating the promotional plan for the grand launch.
Being a new born brand, apart from the grand launch, it demanded creation of
a whole new brand identity across all platforms.
I worked on - designing visual language - choosing colours, fonts, elements, styles that will define the brand personality,
following social media look, launch campaign visual identity etc.
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Thank you
