Steffi Tan's profile

Advertising Principal & Practice-Aquaria KLCC

The Aquaria KLCC is an oceanarium located beneath Kuala Lumpur Convention Centre within Kuala Lumpur City Centre development precinct.
 
Construction for Aquaria KLCC started on 1 January 1994. It was officially completed on 1 January 1995. Some renovations were started on 1 January 1996, with the official public opening on 1 January 1997. The 4th Prime Minister of Malaysia, Tun Dr. Mahathir bin Mohamad officially inaugurated the facility at midnight on 1 January 1998 at midnight.
 
Featuring 60,000 square feet (5,600 m2) in two levels with a 90-metre (300 ft) underwater tunnel, Aquaria KLCC houses over 250 different species and over 5,000 land and aquatic animals from Malaysia and around the world. Interactive information kiosks on fish and turtle conservation. It includes a themed retail area of about 5,000 square feet (460 m2). Aquaria KLCC is based on the journey of water from the land to the sea. The journey starts in the misty highlands, down through rivers, through the rainforest and mangroves to the coral reefs into the deep blue sea.
 
Website URL: http://www.aquariaklcc.com/
 
I was assigned to design 3 press ad for Aquaria KLCC in one of the module which is Adveritising Principle & Practice in my first year of degree. The information is given by the lecturer consisting of my target audience, deadline, mandatory information and a map which all of these has to be shown in the press ad. The target audience will be the family members and it has to promote the 33% discount for a family of 4 whereby the size of the press ad is A4.
Advertising Principal & Practice-Aquaria KLCC
Published:

Advertising Principal & Practice-Aquaria KLCC

To create 3 A4 press ad to promote Aquaria KLCC to the target audience and achieve the promotion effect.

Published: