Since 2008, renewable energy pioneers Masdar have been spearheading the switch to smarter, more sustainable energy sources for major players around the world.

However, for many businesses, investors and governments, the idea of sustainability at a glance can seem expensive, disruptive and confusing.

Which is why we wanted to run a campaign that helped Masdar's partners to see the potential in renewable energy.

Not just the potential to leave less of a mark on the planet…

But the potential to supercharge their finances, growth and self-sufficiency with the help of Masdar's expertise.