Vahè Hakhverdyan's profile

Iris Van Herpen - Rebranding


At the maison of Iris van Herpen, Haute Couture is a transformative force that transcends boundaries and unites multi-disciplinary technologies with intricate artisanal craftsmanship. The brand's visionary creations merge pioneering techniques and luxurious materials, often evoking a sense of avant-garde wonder. Whether shaping a dress through electromagnetic weaving or sculpting one from 3D hand-cast transparent leather, the maison challenges traditional notions of the handmade to create ethereal garments that are radically future-facing and exquisitely feminine. 


Founded in 2007, the brand showcases its collections bi-annually at the exclusive Paris Haute Couture Week as a member of the Fédération de la Haute Couture. The maison’s ambition to reinvent the métier as the engine of innovation, pushing forward sustainability as second nature and materiality is mirrored in its inter-disciplinary approach to art and fashion. Each collection is a quest to venture beyond today's definition of a garment, exploring new forms of expression for a more meaningful, diverse and conscious fashion for the future. 

Iris Van Herpen - Rebranding
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Iris Van Herpen - Rebranding

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