BRAND: A Limited edition, culture-steeped, hi-performance, no
nasties makeup brand which constantly sets the trend but in
a way that you can relate to.
nasties makeup brand which constantly sets the trend but in
a way that you can relate to.
Target Audience: 25-45 year woman in metros, Tier I and Tier II cities
SEC A, B
Active homemaker/Working professional
Excited about makeup and its transformational impact on her looks
Moderate beauty quotient - is involved with beauty but not cutting edge on techniques
Buys aspirational yet pocket-friendly brands
SEC A, B
Active homemaker/Working professional
Excited about makeup and its transformational impact on her looks
Moderate beauty quotient - is involved with beauty but not cutting edge on techniques
Buys aspirational yet pocket-friendly brands
Brand Values and Personality:
● Culture-synced yet Modern
● Aspirational yet Relatable
● Evernew
● Exciting l
● Aspirational yet Relatable
● Evernew
● Exciting l
