S C H M I D M E I E R B E E R
The Schmidmeier beer was a pakaging project that was creted at IED Barcelona.
The brief was to cretae a Industrial beer brand label,that had to consider the shape, layout, typeface, size, style and recognisibility of the brands label.
The Schmidmeier beer was inspirde by the german beer culture. Wanting to crete a more classic and decorative logo with using elements such as the old illustration of the crown and classic font. The beer's name is a very german baverian name and fit's it well. The Schmidmeier beer transmits a message of beeing a trustworthy brand, and beeing just a classic beer.
