Brief
Create a visual identity, publication and presentation to help sell the vision
of a yet-to-be-built 6-star resort to potential investors, located atop a dormant volcano
in Tasmania’s North West–240 km to the south of the Australian mainland.
of a yet-to-be-built 6-star resort to potential investors, located atop a dormant volcano
in Tasmania’s North West–240 km to the south of the Australian mainland.
Solution
The magic of Tasmania has to be experienced.
Arrive, slow down, exhale. Take the time to immerse yourself in the beauty of the ever-changing natural elements. I wanted to capture this feeling through the use of ethereal imagery and an identity based on the architectural features of the resort and its location; overlooking the ocean and framing the elements.
Arrive, slow down, exhale. Take the time to immerse yourself in the beauty of the ever-changing natural elements. I wanted to capture this feeling through the use of ethereal imagery and an identity based on the architectural features of the resort and its location; overlooking the ocean and framing the elements.
“The cleanest air and water on the planet, miraculously varied landscapes,
a highly sophisticated local food and wine culture.”
a highly sophisticated local food and wine culture.”
Stephen Metcalf, Travel and Leisure
Credits
Architect: Silvester Fuller
Art Direction: Jordan Stokes
Photography: Louis Birks
