JULS X SWATCH STORE
Limited Edition Swatch
–
Customized Swatch in Limited Edition:
550 pieces celebrating the 10th anniversary of the Swatch Shop in Treviso.
The project was born from the commission and collaboration between Treviso Comic Book Festival and Swatch Store, sponsor of the Festival that takes place every year in the city in September. The illustrated pattern show the most famous monuments of Treviso: from Palazzo dei Trecento, to the Loggia dei Cavalieri, to the Fontana delle Tette.
The name of the pattern also has a story to tell: "NA OMBRA PAR MI E NA SPUMA PAL BOCIA". It's a typical phrase of the Venetian father who orders a drink for himself and his son.
During the launch week, I designed and hand-decorated the shop window.
Some pictures of the Swatch launch event
Thanks for watching!
