The Client
Goodall, Carper & Dillon, PLLC is a well-established, general practice law firm based in Stafford, Virginia. Since 1973, their attorneys have represented thousands of clients in the greater Fredericksburg area across a wide range of practice areas.
The Project
When Goodall, Carper & Dillon, PLLC approached us, they had a clear vision of their goals: a comprehensive rebrand package encompassing graphic design, web design, logo design, and updated content. It was also important to them that their faith be reflected in the design.
Through our collaborative efforts, we achieved impactful solutions that expanded their web presence, effectively showcasing their expertise in the legal field while incorporating elements that resonated with their faith-based values. By delivering a refreshed marketing website, a modernized logo, and informative content tailored to their clients, we successfully met their objectives and helped them establish a stronger online identity.
Logo Design
Before & After
During the logo design process, we placed special emphasis on honoring Goodall, Carper & Dillon, PLLC's faith-based values. By updating the colors, typography, and imagery, we crafted a visually appealing logo that not only represented their professionalism and dedication to clients but also reflected their core values of compassion, integrity, and excellence. With meticulous attention to their brand identity and market positioning, we created a final logo that captured their unique qualities, serving as a memorable symbol of their reputable law firm.
Web Design
Our primary goal was to create a welcoming and inviting website while striking a harmonious visual balance between their faith-based values and their legal practice. By implementing user-friendly navigation, responsive layouts, and relatable visuals, we transformed their website into an approachable platform that effectively conveys their expertise and fosters a sense of trust with their clients.
Content Writing
Goodall, Carper & Dillon’s website content needed a refresh. We focused on crafting informative and engaging pages for their six key practice areas:
By carefully researching and drafting these pages, we provided clients with valuable resources to navigate common legal matters within each practice area. Through thoughtful content writing, we aimed to effectively communicate the firm's expertise, establish credibility, and guide visitors in understanding their legal options.
Extra Credit: All of the motion graphics for this case study are original work.
