Esterad Annual Report 2021
Next Level Investments
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A quick introduction to Esterad
Esterad is a well respected and long running investment company in Bahrain, with investments which span the entire GCC. Established in 1973 and rebranded by Unisono in 2019, Esterad now has the brand strategy, identity digital footprint and financial reporting prowess to set it back on its path of enhanced performance and help it get back to the glorious returns of yesteryear.
The creative challenge
Unisono delivered the annual reports for Esterad in 2019, which set the creative high bar for annual reports for the firm and with this, like their investments, we aimed a level higher. After a challenging few years, the last year was one of great performance by the firm and it was essential that this report illustrated that with a degree of corporate sophistication.
The creative strategy
Esterad’s Annual Report was based on the concept that the company has reached a new level in its investment performance. Thanks to its new chief, the company is investing into a higher echelon of investment - bigger deals which eclipse its former achievements. In every way, the approach has reached a new level. This idea of 'next level investment has been expressed from the multi-level embossing on the cover, through the visual charts to the financial graphs which are expressed as levels. Even the section separators feature levels that increase from left to right.
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Project Notes:
Designers: Liam Farrell
Artworking: Mohammed Zubair, Renjith Nair
Retouching: Renjith Nair
Copywriting: Liam Farrell
Creative Director: Liam Farrell
Project Management: Shiavax Postwalla
Agency: Unisono
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