Vlada Orel's profileYARCHE Agency's profile

Private Label Packaging Design

Multiple Owners
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Advertising brand identity bright colors colorful Creative Campaign label design package design Packaging Private label Retail


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Creating a line of private labels is a logical step for the development of a grocery chain. Together with Faino Market, we have developed a line of 5 FMCG brands for different price and product segments. This case is about the Luxberi brand.

Its goal was not only to occupy a niche in the “middle+” price segment but also to display imported products in some categories. For such a purpose, we needed a discreet design using traditional premium elements and special work with photo content that would emphasize the quality of the products.




Advertising brand identity bright colors colorful Creative Campaign label design package design Packaging Private label Retail
Advertising brand identity bright colors colorful Creative Campaign label design package design Packaging Private label Retail
Advertising brand identity bright colors colorful Creative Campaign label design package design Packaging Private label Retail
Advertising brand identity bright colors colorful Creative Campaign label design package design Packaging Private label Retail
Advertising brand identity bright colors colorful Creative Campaign label design package design Packaging Private label Retail
Advertising brand identity bright colors colorful Creative Campaign label design package design Packaging Private label Retail
Advertising brand identity bright colors colorful Creative Campaign label design package design Packaging Private label Retail
Advertising brand identity bright colors colorful Creative Campaign label design package design Packaging Private label Retail
Advertising brand identity bright colors colorful Creative Campaign label design package design Packaging Private label Retail
Advertising brand identity bright colors colorful Creative Campaign label design package design Packaging Private label Retail
Advertising brand identity bright colors colorful Creative Campaign label design package design Packaging Private label Retail
Advertising brand identity bright colors colorful Creative Campaign label design package design Packaging Private label Retail


Made by YARCHE in 2021

CEO – Danylo Martynov
Strategist – Stanislav Raksha​​​​​​​
Senior Designer – Yaroslav Kryzhanivsky
Concept Designer – Vlada Orel



Private Label Packaging Design
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