Each year, Habari Media creates and distributes an annual calendar showcasing 12 prominent media and marketing players in the industry, one for every month of the year. The brief was to create a direct mail calendar that promotes Habari Media as an innovative and engaging media house. The result is an economically produced fold out paper craft calendar entitled ‘Pow Wow’ (meaning ‘gathering’ in Narrangansett). Inspired by Native American totem poles, each media person is assigned a month and spirit animal, signifying the individuals’ traits. Facial features of the spirit animals can be popped back and forth and are embedded with image recognition tech linking each spirit animal to the featured LinkedIn profile. The promotion of various media players effectively links Habari Media, an innovative Media house, to some of the industry’s greats.
The facial features of the spirit animal are die cut to pop forward and back
instructions
01. Hang your calendar by passing a pin or nail through the nook.
02. If the calendar hangs too low, gather the folds and clip them together using the sheaths. Take care to include the backing card for stability.
03. Bring the spirit animals to life by popping out the details, pushing the eyes in and other details out.
04. To find out more about a featured innovator on their LinkedIn page, download the Layar app and point your phone at their spirit animal.
Credits:
Client: Habari Media
Agency: Machine
Executive Creative Director: Jake Bester/ Gareth McPherson
Creative Director: Dani Loureiro
Art Direction: Jacque Smit/ Kaeli Justus
Designer: Nicole Dalton
Illustrators: Nicole Dalton/ Kaeli Justus
Writer: Gisele Human
Photographer: Travys Owen
