The purpose was to design a limited edition wine bottle for Cargill's Empyreal 75, an all-natural, highly digestible protein concentrate for dog and cat diets. The target audience for the red wine was pet food manufacturers who were attending the Pet Food Forum Tradeshow and were considering using Empyreal 75 protein as an ingredient for their pet food. Conceptually, the solution needed to make a strong connection to red wine and dogs/cats. “Point After Point” was the direction taken as it connected the positive points offered by Empyreal 75. Point after point, when you add up all the benefits, it forms a clear picture of its value as a protein additive for any pet food. Bottles were adorned with white grease pencils that allowed the prospects to connect the “points” to create either a cat or a dog.
Recognition:
AIGA SHOW Nebraska 2014 – Silver
Animal Graphics
Sandu Publishing
The book Animal Graphics collects brilliant works of graphic designers infusing animal elements into their design. Diverse in species and appearance, animals are surely one of the most direct, powerful and important sources of symbolism in all kinds of cultural communities.
victionary workshop
Presenting a medley of playful and masterfully crafted designs from around the world, Special Edition focuses on product packaging that stands out for its engaging concept, unexpected choice of material or artistically elaborate design.
Designer: Brandon Oltman; Creative Director: Ron Sack; Writers: Cliff Watson; Illustrator: Greg Paprocki; Production Manager: Gayle Adams; AE; Jen Kros-Dorfmeyer
