NIKE SB X SLS 2013
Overview
One goal—build skateboarding. From streets to stadiums, we worked closely with Nike SB and Street League Skateboarding to create the most memorable summer of skate ever.
Our Role
We supported the Global Tour by elevating SB’s six key skaters, event advertising and creation of the ultimate skate experience in the form of a 100′ x 50′ highly interactive consumer expo experience.
We supported the Global Tour by elevating SB’s six key skaters, event advertising and creation of the ultimate skate experience in the form of a 100′ x 50′ highly interactive consumer expo experience.
Services:
Campaign Branding System, Advertising, Event Expo Experience, Retail Experience, Consumer Giveaway, Product Collections, Custom PRod 7 Packaging, Collateral and more.
Campaign Branding System, Advertising, Event Expo Experience, Retail Experience, Consumer Giveaway, Product Collections, Custom PRod 7 Packaging, Collateral and more.
Project credits
Design Director, Nike: Jason Herkert
Art Director, Nike: Jon Tudor
Display & Event Production: Satis&Fy
Project Manager, Nike: Malia Ross
Event Photography: Noah Webb
#skateeverydamnday
Branded Event Expo Experience
The Event Expo welcomed Tour vistors outside of each arena stop across the US. Featuring athlete & product highlights, live event feeds, a Made For Skate curation, digital interactions, a small skate park and the ultimate P-Rod 7 shoe giveaway, the Expo was Nike SB’s key brand experience.
P-ROD 7 Shoe Giveaway
Get a keycard, punch in the code, cross your fingers. Winning codes unlocked the tiger-striped bolt cutters, and left you with the task of cutting a lock to unleash the custom shoebox of your choice. The experience was inspired by clipping fences to skate the spot authorities don’t want you skating.
Results
Cross promoted by Nike SB, Street League and ESPN the events were a huge success in person, on-air and online. Arena events packed in crowds – Portland’s crowd topped 7,000. Consistent social media event coverage from athletes and event goers spread the word, #skateeverydamnday usage was through the roof with over 85,000 Instagram and 45,000 Twitter uses.
Cross promoted by Nike SB, Street League and ESPN the events were a huge success in person, on-air and online. Arena events packed in crowds – Portland’s crowd topped 7,000. Consistent social media event coverage from athletes and event goers spread the word, #skateeverydamnday usage was through the roof with over 85,000 Instagram and 45,000 Twitter uses.
