A concept of visual identity and packaging for a new brand of products for gamers.
Project created with e1collective team.
2021
ALTERIZE: a neologism in English using the particle "ALT", which can be expanded as "alternate" (change) or "alternative" (different, different, choose the second option). Playing is like entering a world of altered states of consciousness, but you need to have the right "key" (implicitly - equipment).
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