Hair Battle
L’Oréal
For this project, we had a few days to come up with an idea for a webseries for L’Oréal and make the pilot. We wanted to create content people would actually want to watch, not just a classic ad. And it had to be easy to produce because of the short time we had. We partnered up with Youtuber Rémi Sello and came up with the hair battle, a contest between two hairdressers around one key word (“rollercoaster”), with a number of additional challenges. People could then vote for their favorite hairdresser. To be honest, the project didn’t go any further. But had we had more budget, we had many ideas to take it further!
Credits
Agency: McCann
ECDs: Riccardo Fregoso & Julien Chiapolini
Art director: Nazgol Athari Nejad
Copywriter: Hélène Boudin
Director: Rémi Sello (Noside)
