The Challenge
To help Oasis Gaming become the brand it deserves, increase its product sales and establish a digital presence.
Outcome
Exponential increase in product sales through the launch of an e-commerce website. A wider digital presence that enabled access to new markets via social media platforms and a strong brand identity that’s easily recognized by customers.
Deliverables
Brand & Marketing Strategy, Brand Positioning, Branding & Identity Design, Signage, Collateral Design, Packaging Design & Production ,UX/UI Design.
The neutrality of the word-mark helps this gaming retailer steer clear of visual clashes with the brands it stocks. The clean primary colour palette consists of a vibrant blue and a bright leafy green combined with black, white and yellow. The primary typeface is Roboto which is used alongside Futura, by Paul Renner. The combination of these two gives a sense of clarity throughout the brand's identity.
For Oasis Gaming to best serve its customers during the COVID-19 pandemic, A dynamic and fully functional e-Commerce website was developed. This helped to increase product sales and gained access to new markets.
The new identity is flexible enough to work across multiple platforms, applications and sizes. The website is optimised to work across numerous screen sizes (from the smallest smartphone to massive HD screens). The flexibility of the new identity enables it to fit throughout various real-world applications ranging from printed business cards and digital devices to exterior and interior signage.
Ashan has created an identity for OasisGaming that perfectly places the brand at the very heart of the gaming industry in South Africa and expresses its mission to consistently deliver a large selection of video game titles, consoles, hardware, accessories and related merchandise that inspire joy, foster a sense of belonging and create lasting memories for whoever plays them.
Let's Collaborate!
Drop me a mail: ashan.jungs@gmail.com
Whatsapp: +27 71 298 3563
