Therme Loipersdorf
The visual language of the new brand identity for Therme Loipersdorf deliberately marks a departure from typical spa photography to make visitors dispense with everything, including the demands they make on themselves. The photographs, by Winfried Flohner, show realness, unadorned, with no filters. They convey a day in the spa: acceptance of one's own originality.
Creative Direction: Patrick Haas
Art Direction: Tina Fleck
Photography: Winfried Flohner
Honorable Mention @ Creativ Club Austria
