Horror Channel “Night Terror App”
Interone BBDO turns dreams into nightmares with the help of an app.
Horror Channel wanted to promote its new program. But how do you create new excitement among people whose life is packed with excitement anyway? We developed a unique communication channel: the “Night Terror” mobile app that turns dreams into nightmares. Just choose a story, place the phone next to your pillow and listen to the story as you fall asleep. When the phone detects the REM phase, subtle story related sound effects play to the subconscious. And the nightmare begins.
Do you dare to try it?
Client: Horror Channel UK Agency: BBDO Interone Chief Creative Officer: Michael Ohanian Creative Managing Director: Matthias Schäfer Executive Creative Directors: Roy Cohen, Jacques Pense Creative Director: Gregor Myszor Art Directors: Gregor Myszor, Alex Brieschenk, Marian Cizmarik, Pedro Americo Copywriters: Elvira Sipos, Christoph Pfeffer, Lillian Prigge, Adzoa Tsekpo, K. R. Griffiths Concepters: Jörg Radehaus, Gregor Myszor Account Manager: Theresa Roth, Simon Heydecker Programmers: Thomas Fink, David Moldenhauer Production company: NHB, Hamburg Producer: Andrew Viall Sound Designers: Michael Pacheco, Mark Duckett
Annual Multimedia Award: Silver Eurobest: Finalist London International Award: Bronze Red Dot Award: Winner
