For this project, I chose a company or business at random. Then I had to choose a style that I wanted the brand to follow.

First I created mood board for my brand. It includes a color palette for my designs to follow as well as visuals for my particular styling.

Next, I created sketches of icons, wordmarks, and logos for my brand.

After the sketches, these are my first 5 concepts for the brand that I rendered digitally.

We had a work in progress critique after our first 5 concepts. I chose one final design to move forward with and made revisions.

This is my icon, wordmark, and logo for our second work in progress critique.

Along with my 3 lockup variations.

And my 3 brand extensions

After the second critique I made further revisions from everyone's input and suggestions.

This is my final, completed logo.

Final icon and wordmark.

Final lockup variations.

And my final brand extensions.