Helping Workplace make its new brand bloom
Workplace from Meta is a business communication tool that keeps team members connected and fosters community. Following a recent rebrand, Workplace asked us to find a way to add an extra shot of energy to its visual-led communications.
We created a visual device that would take the charismatic brand to new heights. Workplace brings people together so they can all grow, and we captured that idea in the device’s creative concept: Collective blooming. We chose circles as the key element of the design to reflect that unbreaking unity.
The device is also versatile. The Workplace team can control how expressive the device is, dialling the energy up or down across different types of communications.
