The Hatchery
Better Civcs Sticker Campaign
2022
This engaging assignment collaborated with Philadelphia-based non-profit organization Better Civics to urge change and improvement throughout the city and its communities. This project has intentions to use gorilla advertising to bring attention to issues by overwhelming the issue with stickers making it unavoidable. The stickers inform citizens to call "311", the city’s non-emergency hotline as well as scan a QR code to learn more about the mission!
Concept Mockup
Sticker Concept Highlighting City Issue
The bandage-shaped stickers are intended to be familiar to the eye but also a metaphor for the issues in the city temporary, suggesting hope for an improved city. The color scheme is in line with the Better Civics brand guidelines and allows for cohesiveness.
Public Advertisements
Public Ads (Bus Stop)
Public Ads (Subway Station)
Social Media Campaign
Instagram Campaign Mockup
Institution: Tyler School of Art
Art Direction: Bryan Satalino
