CANOPI
CANOPI, founded in 2020, is a contemporary women’s modest-wear label, focused on gorgeous textiles, effortless sillouhettes, and clean tailoring, offering refined, simplistic and comfortable pieces for all occasions.
The word Canopy refers to both the upper- most layer of branches in a forest, forming a continuous layer of foliage and an ornamental cloth hung or suspended over something. Essentially, its meaning refers to a protective covering, which is a symbol for modest-wear and abayas.
The final logo is a play on text, using the letter “C” in the word Canopi, rotating it and placing it on top of the letter “A” to form a symbol of a tree. The chosen font represents the brand’s bold and edgy personal identity.
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