Concept deck for Indigenous Design System on behalf of Rogers Indigenous Peoples Network
Ask - Develop a toolkit / design system that can be used across the organization on initiatives related to indigenous communities. Promote awareness and understanding of Indigenous rights and culture, experiences and the systemic bias that still exists.
Business Objectives -
• Improve corporate reputation
• Establish brand awareness & equity
• Establish Rogers as a socially responsible brand that is active in indigenous communities
• Build brand trust improve brand likeability amongst Indigenous Peoples & communities
