Nereus, a full service PR and marketing communications agency with clients throughout the U.S. and around the world needed a new name and brand identity that communicated strength and insight. Previously the agency had been known as the PR group of VTM, a consortium management company that managed some of the world’s most successful trade associations, alliances, standards bodies, professional societies, and non-profit organizations. 

Donatelli > Creative Direction, Visual Design, Identity Guidelines, Collateral Material, Business Papers, Messaging Architecture

Creative Co. > Agency