TOTEM
Totem is an agency that creates digital guidelines for global brands. We set about creating an identity for them that showcased the innovation at the heart of what they do. The T mark for the logo is built from a series of construction lines that create a 3D shape - symbolising how TOTEM provide the framework to bring brands to life.
We then chose a colour palette that conveyed the key ideas of tech, efficiency and conceptualisation before exploring type, photography and illustration.
