TASK:
To develop a logo and corporate identity that will reflect the character of the brand – sexuality and rigor, rebellion and lightness. It is also required to develop product packaging and postcards that will be sent to customers. The desired palette is black and white + a shade of beige. The preferred style is minimalism. It is important to make a sign that can be used everywhere. The brand is a luxury segment.
To develop a logo and corporate identity that will reflect the character of the brand – sexuality and rigor, rebellion and lightness. It is also required to develop product packaging and postcards that will be sent to customers. The desired palette is black and white + a shade of beige. The preferred style is minimalism. It is important to make a sign that can be used everywhere. The brand is a luxury segment.
SANTLIER
[CATEGORY] / IDENTITY
St. Petersburg brand of women's clothing of its own production. Love and hard work are invested in every product. The style of clothing is sexy with hints of masculinity. Santlier is a brand that shows that you can express your femininity not only through dresses, but through strict silhouettes.
A serif font was selected for the logo and modified to fully reflect the essence of the brand and convey the desired emotion. The character of the font is femininity and rigor. It's rounded and slightly angular serifs perfectly reflect lightness and masculinity. The font itself is non-standard, which gives it a character that will arouse interest and be remembered by the consumer. The logo supports the brand segment with its simplicity and versatility.
Branded fonts
"Ledger and Inter" – both work in headlines. The "Inter" font is intended for the main text and is used more often. The combination of fonts symbolizes the brand's philosophy and reflects its mission.
