Anthem Herbicide Landing Page
(FMC Agriculture Products)
(FMC Agriculture Products)
Roles:
Mike T. Henderson: Art Direction/UX
Chris Johnson: Senior Designer/UI
Chris Johnson: Senior Designer/UI
Project Description:
Anthem herbicide for corn is a new product from FMC Agriculture products. With demand high and supply short in its first few years, this landing page served a way to inform growers on its results so far, and provide a way for growers to request their retailer to distribute the product and be put on a waiting list when that product is available at their retailer.
The landing page also provided growers a way to ask questions about Anthem that weren't provided in the data presented on the site.
With the percentage of growers using mobile devices rapidly increasing, this landing page was designed using a responsive layout to cater to multiple screen sizes.
The percentage of growers using mobile devices is rapidly increasing. The Anthem landing page was designed using a responsive layout to cater to multiple screen sizes.
Full desktop layout
The signup form is initially collapsed to keep focus on the call to sign up, and minimize page height to keep to keep descriptive copy higher up on page in the event the grower wanted to do more research before signing up.
Sample mobile layout.
Sample tablet layout.
