A precise and sophisticated design was required for growth capital firm Kestrel. With the inherited name only a visual nudge was needed to bring the identity to life. All imagery was selected to suggest Kestrel’s view of the world, overseeing the markets to identify the next big investment (on the ground below). On visiting the new website a completely bespoke, integrated Market Insights 'App' exists where clients are able to log-in and view current stock and share statistics on the go (in 'App mode' on devices) – something which they claim no other competitor can match.

 

Created at L&CO.