Ponce City Market Southern Railroaders
Ponce City Market in Atlanta hosted the 2015 Red Bull Soap Box Race and was given a slot to compete. The theme and identity for the team car were Southern Railroaders which paid homage to the rail history that was tied to the old Sears building that was transformed into a mixed-use property. Cheer packs were assembled and distributed to Jamestown and Ponce City Market employees.
