Steve Maleh | Advantages of Corporate Philanthropy

Corporate philanthropy is the practice of companies supporting charitable efforts to generate goodwill and image. It increases the company’s brand recognition, helps build their internal cultures, and benefits the employees who contribute their time and money. Corporate philanthropy has not always been seen positively, but it has gained more respect and understanding over the years. Here are some advantages of corporate philanthropy.

Corporate philanthropy allows customers to support their favorite cause. The company’s name and logo are often included in the marketing materials and programs, which helps increase brand recognition.

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