Kelly Ooi's profile

Le Salon Du Chocolat


Le Salon Du Chocolat 

The main objective of this project is to design a typeface title that reflects 
the visual identity of a foreign festival held in Malaysia. Chocolate is an all-time 
favourite among Malaysians, so I’ve chosen to bring the world’s largest chocolate 
festival from France - Le Salon Du Chocolat, to our local grounds. 

My idea is to use a 3D inspired approach to create a mouth-watering chocolate 
typeface design. For the execution, I’ve assembled and arranged a variety of 
chocolate-based snacks and beverages that form the letters of my title.


Thank you!

Le Salon Du Chocolat
Published:

Le Salon Du Chocolat

Published: