There are several ways to engage with people and potential clients on social media, but can we engage with people on the streets from an outdoor campaign? Yes, we can.
The upcoming idea is basically a key to collect data and spread word of mouth.
UDG Billboards contains a QRcode that leads people to a landing page with a customized message indicating where they scan the barcode from, for example,
hi passenger, did you spot us at el90 street? There is more to discover.
Another way to impress the audience, the landing page leads to a Spotify playlist with trendy songs we created earlier. Namely "Discover With UDG". It is like a reward for the people who will scan the QRcode. This tactic created buzz and sticked the brand name to the audience's minds.
Don’t call 16161 tactic and scan the barcode instead Based on the theory of negative and negative is equally positive, the first part of the tagline will trigger some people to call. The second part will follow the instructions and scan the code. Either way, we’re winning audiences and making a positive impact.
LAUNCHING EVENT BILLBOARDS
