Deepika Bansal's profile

Expressive Typography

EXPRESSIVE   TYPOGRAPHY
Expressive typography is an art form where text is highly visual . Letters are not just abstract symbols, carriers of meaning; they are also real, physical shapes.

This project presents various typographical designs based on particular word & tries to capture the look & feel of the word with font itself .
Words used : Delhi, Tranquil, Bored, Control, Brittle, Massive, Speed.
Colors: Achromatic
DELHI
Delhi, capital of India has many types of transport options out of which this green-yellow auto -rikshaw is very commonly seen here. Hence to capture the feel of travelling in Delhi , the text is manipulated in shape of Auto-rikshaw.
Inspiration: Auto -rikshaw
Font used: Bahnschrift
Mood board
Final Design
Mockup
Delhi's most famous tourist spot is the India Gate & most used transport service is metro. Thus, to showcase those the letter 'D' consists of the metro sign & 'H' has is depicted through India Gate.
Inspiration: India gate & Metro
Font used: Calibri
Mood board
Final Design
Mockup
To showcase the welcoming nature of Delhi its last two letters are combined to make an informal expression of greeting 'hi'.
Inspiration: Greeting
Font used: Calibri, Maiandra GD
Mood board
Final Design
Mockup
TRANQUIL
Tranquil is closely associated with peace & the ultimate source of peace are meditation, yoga & devotion to god . To capture the feeling of tranquility the letter 'A' has been depicted through padmasana pose with lotus petals at back to show spirituality & wisdom.
Inspiration: Peace, Meditation, Petal
Font used: Erva Esra Demo SemiBold

Mood board
Final Design
Mockup
CONTROL
The word control means having power onto something/someone. A puppet is best example of being controlled by someone, which has been depicted in the letter 'T'
Inspiration: Puppet
Font used: Franklin Gothic 
Mood board
Final Design
Mockup
BRITTLE
The brittle means apt to breaks , here the word has been given the look & feel of the broken glass, which is a brittle in nature.
Inspiration: Broken Glass
Font used : Sniper Shot
Mood board
Final Design
Mockup
MASSIVE
Massive means being huge in size, hence to capture that feel the word massive has been made in 2-point perspective to emphasis on the size of middle letters.
Inspiration: 2-Point Perspective
Font used : Maiandra GD
Mood board
Final Design
Mockup
BORED
The word bored has been depicted through a bored expression , where 'b & o' are the eyes & r's terminal being the mouth.
Inspiration: Bored facial expression
Font used : Maiandra GD
Mood board
Final Design
Mockup
SPEED
The word speed has been depicted through expression dots resembling the air while speeding.
Inspiration: Fast action
Font used : Quicksilver fast Regular
Mood board
Final Design
Mockup
Expressive Typography
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Expressive Typography

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