Haliya
The mobile app Haliya is a fictitious period, ovulation, and pregnancy tracker that aims to support women at every stage of their reproductive cycle. The app is named after the lunar deity from pre-colonial Bicol. It was selected to parallel the reproductive cycle of women and the phases of the celestial body that Haliya represents.
I’ve opted for a minimalist approach in the design to exude modernity and ease of use. The color scheme was selected to radiate warmth and femininity, while the iconography and visual elements are designed to feel smooth and lightweight. The intention of the overall design is to assure the user with familiarity and a seamless usage.
Haliya seeks to provide an easier and comfortable experience during each stage of their user’s reproductive cycle. This is done by providing relevant insights and accurate predictions from their user’s bodily changes. By designing an app that exudes familiarity and ease, it will hopefully make data input from the user less intimidating and enticing to do.
Resources: Mock-up by originalmockup
