Madhura Kaulgud's profile

Netflix Strategic Marketing Campaign Design

Creative brief redefined from NewBlood Awards original brief set by Netflix UK.
Persona type 1 capturing audience type 1 of Netflix USA
Persona 2 capturing audience type 2 of netflix USA
Youtube and Instagram advertising focusing on foreign movies, worth the watch because A Great Story is a Great Story.
GIF ads majorly displayed as website pop ups
Mock ads to go on Netflix USA's official and subordinate instagram pages
Predicted customer journey with this campaign
Optimization plan
Media plan and estimated budgets
Netflix Strategic Marketing Campaign Design
Published:

Netflix Strategic Marketing Campaign Design

Published: