Ale & Wine House is a disruptive new drinks wholesaler

 

The brief was to build a brand out entirely from scratch with only a namefor context. We began by looking out how we could create impact with an iconic logo design, whilst highlighting the main function of the business.

 

We used negative space to combine the outline of a classic ‘beehive’ hair do with the elegance of a wine glass. 

 

There had been some discussion around colour and so we began to play with some variations until we had found a distinct palette that felt in line with the market.

 

With these fundamentals in place we then moved on to illustration, looking at how we could add further value to the brand. We used subtle patterns to represent fluidity, bringing some texture to the design then looked at further exploring negative space with bottle illustrations. 

 

To match the brands ethos, it felt appropriate to produce guerilla styled stickers and stencils to match the disruptive feel.