Concept:
The designs are of two different brands: Pantone & Lamar. The concept from these designs is to advertise to different brands through placing the Ad on unusual objects or in unusual places within the environments or locations where it’s not usually expected; nothing to be changed in the structure while applying the ideas. Ambient Advertising is about surprising the customers with its placement.
In 1963, Pantone revolutionized the printing industry with the colorful PANTONE MATCHING SYSTEM®, an innovative tool allowing for the faithful selection, articulation and reproduction of consistent, accurate color anywhere in the world. The tool organizes color standards through a proprietary numbering system and chip format, which have since become iconic to the Pantone brand.
Pantone’s color language supports all color conscious industries; textiles, apparel, beauty, interiors, architectural and industrial design, encompassing over 10,000 color standards across multiple materials including printing, textiles, plastics, pigments, and coatings.
Ambient Ad for Pantone
Alexandria Agriculture Company, was established in 1985 to produce high-quality milk, to supply other companies with raw milk, until the year 2012, when Lamar started manufacturing its own branded Lamar's milk.
Our main goal of manufacturing and packaging Lamar's milk and Lamar's juices, is to deliver excellent quality, and a product that classifies as an international product.
Ambient Ad for Lamar
