Get Soaped
towards a zero waste life
Are consumers still interested in sustainability?
Avoiding single-use plastics is the most popular method consumers express their commitment to sustainability, as it was last year, with 61 percent stating they have cut back.
What are the primary reasons why people do not live more sustainably?
Customers are hesitant to choose businesses with ethical practices/values due to a lack of information.
Therefore, the goals of "Get Soaped" are to develop and learn alongside consumers, and to show them how simple and comfortable it is to transition to a "cleaner" lifestyle.
