The Boutique Life is a new online community which seeks and finds the finest independent boutique businesses in the UK that specialise in crafting bespoke products and experiences, ranging from fashion retailers and hotels to artisan producers. We were approached by Clare and Jayme Thomson and asked to work across all different platforms of the business, from developing a new name, descriptor, marque and visual identity to organising a new online presence which would become the doorway to their new venture. We organised a team of designers, developers and wordsmiths to help us create a design toolkit which would enable The Boutique Life to approach and inspire boutique owners across the land to join and become part of their new ultimate collection.

 

Working closely with designer and developer Henrik Mattsson we created a site which was easy to use, navigate, and interact with, whilst simple to search, discover and explore. The new visual identity has been applied across a range of items, from stationery, corporate literature, postcards, livery, and clothing to member packs and promotional items. The Boutique Life is fast becoming known as the ultimate guide to the best boutiques in the UK with new independent businesses being added daily.