The AAA Minneapolis membership team was looking to modernize the look and functionality of the existing membership cards and billing statements. We wanted a clean and easy to read look for both.  We also included a new added feature with a key tag component.  

There are three levels of membership and each card uses pearl in the ink to produce a metalic look to give the member a feeling of high quality.  We also created five new personalized photo card options that members could choose from and reflect their personal lifestyle, one of which leveraged our partnership with the U of M.

Each of the bills/card carriers had fields that could accommodate customized/personalized marketing messages.