This is a amended version of a proposal book I created for at Haworth. Due to the confidential nature of this project all logos and references to the dealer and client have been removed. This pitch was created for a cruise company that was looking to have their headquarters outfitted with new office furniture.

 

The particular booklet was available digitally for laptops and hand-held devices. A physical version was printed out as well.

 

The design of the book was based on the companies belief that the sea was a like a line of fate that connects all of us. Each icon created represents how we (the furniture company) fit into their vision. The icon with the chair represents us. The lines connect us to the sea icon that represents them. Finally the anchor icon represents our commitment to the relationship we build with them.