Samsung
International Advertising Campaign
Print advertising campaign promoting several product lines for Samsung Electronic North America, Central America, and South America markets.
The "Dream" campaign was launched to introduce a new high-contrast LCD monitor to the security industry, which at the time was still vastly dominated by old black-and-white CRT monitors, or very poor first-generation color monitors.
The international print campaign was published in multiple trade magazines in North America, Central America, and South America, in English, Spanish, and Portugese.
As part of a thorough direct marketing effort, the "Dream" campaign was also displayed in highly visible areas in numerous convention centers to bolster the Samsung presence at consumer electronics exhibits, designed to direct traffic to the Samsung 360 booth.
Samsung Advertising Campaigns
Various print advertising campaigns promoting numerous product lines for Samsung Electronic North America, Central America, and South America markets.
Product-centric print ad campaign in Spanish language for South and Central American markets: Hi-resolution cameras.
Product-centric print ad campaign in Spanish language for South and Central American markets: Hi-resolution cameras.
Product-centric print ad campaign in Spanish language for South and Central American markets: Fully Integrated line.
Product-centric print ad campaign in Spanish language for South and Central American markets: Defense division.
Product-centric print ad campaign in Spanish language for South and Central American markets: World Cup Sponsorship.
